We just want to make sure we're not coming across like we don't think the pink ribbon campaign is valuable or like women should in any way be making a choice between the pink and the pink and green ribbon. We feel like we need to all do whatever we can and address whatever aspects we are called to and this (the preventative aspect) is our area of expertise and passion in the breast health continuum .We know people are always doing the best they can with the information they have and we want to expand that information and tool base.

Many women including ourselves have been/are actively and passionately involved with the very successful pink ribbon campaign/movement that has mobilized so many to dedicate their time, ideas and resources to the cause of breast health and specifically to putting an end to breast cancer.

We think it is absolutely amazing what the pink ribbon has inspired and continues to inspire.
We want women already involved in breast health through the pink ribbon initiatives and events to know we are in alignment with them and inspired by them and we are excited to be able to offer something of value to them. ie making this not-so-easily-accessible yet important information on breast health and our connection to the environment available to all women ---to have it be common knowledge.

Ultimately we want to offer women another tool that they can apply daily in their lives in the area of preventative care and addressing cause to make this end to breast cancer a reality for all of us - our sisters, friends, mothers, daughters, grandmothers... We want to expand the current perspective of what is necessary to think about and do to put an end to breast cancer --- a perspective that includes the environmental connection and care of our breasts.